Tuesday, April 24, 2012

Fan-created works: creative form of flattery, or vile genre which impinges on the financial livelihood of original authors?

'Fan fiction' in the modern sense of the term has supposedly been around since the 60s, when fans would write stories borrowing the characters and universe from Star Trek and publish them for other fans’ enjoyment in fanzines—which were sold for a small amount in order to pay for printing costs, but never for profit. When the World Wide Web went into common household use in the 90s, needless to say the quantity of fan fiction produced and consumed all over the world and in all different languages increased exponentially. Suddenly there was a whole world of potential readers towards whom writers could gear their craft, and they didn’t even have to create their own original characters or elaborate universes to gain audiences’ attention—they already had it just by engaging with content that was already known and loved by fans potentially around the globe. And not only did the range of fan fiction produced broaden, as stories derived from existing books, comics, television shows, movies, video games, music groups, and plays popped up, but I’m also going to go out and say that the age group probably widened as well, especially as the internet became more user-friendly and younger generations grew up immersed in the digitally networked society.

Now there is no one centralized archive where fan fiction is published and consumed, so like anything else on the net I suppose, it’s impossible to really measure how much there is. But I think it’s safe to say that at least a substantial volume of cyberspace is occupied by this particular genre of fan mediated literary content. And as society evolves into a state where being online and connected is increasingly essential not just for entertainment purposes, but for keeping up with social and professional life as well, what was once a negligible online subculture is starting to be noticed and addressed in the mainstream. And some of the mainstream producers of content, and often the original content that the fan mediated products such as fan fiction, art, comics, and videos are based on, are not happy with what is transpiring (and has been, supposedly for the past 50 years).

Flavorwire’s article on the subject mentions several prominent authors who have spoken out on the issue. George R.R. Martin, writer of the best-selling Game of Thrones series which has blown up in recent months and has now been adapted for premium cable-television on HBO, author of the wildly popular Interview with the Vampire, Anne Rice, fantasy and science fiction author Ursula LeGuin, Ender’s Game author Oren Scott Card, author of the Outlander series Diana Gabaldon, and science-fiction author Charlie Stross, to name a few, are vehemently opposed to the idea of fan fiction involving their characters, for legal, monetary, and personal reasons (LeGuin even mentioned feeling personally violated—oh jeez, give me a break).

On the other hand, J.K. Rowling and Stephanie Meyer, authors of the Harry Potter and Twilight series, respectively, are more tolerant of the fan practice, with J.K.R. even saying she was glad her stories could inspire young people to engage with her work in a personally creative way. But something else to take into consideration is that these two women are behind the most popular franchises on the current children/young adult market, making them what, richer than the Queen of England now? And really, they probably have more to gain from young fans spreading enthusiasm for their work over the internet because at this point all it could do is bring them more and more dedicated fans, whereas some of the still successful-but-not-filthy-rich authors, like Scott Card, see fan created works employing his characters as something that could act as a substitute for buying his works and which can encroach on his livelihood.

Personally, I don’t really have a strong opinion. I think the bottom line is that whether you approve of it or not, people are going write fan fiction. And instead of bitching about it, authors should just embrace it and be flattered that characters and worlds they created could be so interesting and important to someone that they would want to engage with the content in a way that allows them to show their appreciation for the existing media text and dialogue with others to bring up conversations that might not have taken place without the fan-mediated activity. That being said, I’m not sure how much authors stand to lose financially from people reading fan fiction rather the original works, but I’m going to go out on what I think is not that long of a limb and say that if people are reading and writing fan fiction derived from your story, they probably have already bought and read the original stuff, which is the reason for which they want to expand on and imagine a continuation or alternate retelling of it.

All they’re doing is loving your work, Author X, and what with the media increasingly encouraging participatory media culture as an interactive marketing strategy (“Did you like today’s episode, what do you think should have happened instead? Tell us at our website…” “Think you can make a better video commercial? Create one and post it on YouTube, winners will receive…” “Go online and vote now for your favorite contestant!”) it’s probably a lost cause to try to get them to stop—not to mention it makes you seem like an inflexible, self-important fuddy-duddy who doesn’t understand the direction pop culture and entertainment is going nowadays. These kids are just trying to have fun, hang out and talk with others about your book/movie/series/game/what have you; no one is trying to make a profit here. And who could? The rest of the fan community would be up in arms about it. If fans are anything, it's loyal to the creators of their preferred media texts. So don't worry, and let digitally connected fans be fans and do what they do best: dish and gush and gossip about characters who don't exist in the living world but have somehow taken on significance in people's lives. Honestly, you should be so flattered.

For more information: 
The Boy Who Lived Forever” by Lev Grossman

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